Marketing succession in Wales

Name: Marketing business succession in Wales
Creator: ExitRadar
License: https://www.exitradar.co.uk/terms

180 of 855 marketing companies in Wales — 21.1% — have a director aged 60 or over.

Companies measured855

Director aged 60+180

Exposure rate21.1%

Companies House register·Measured base 3,475,770·Data as at 13 August 2026·Full methodology

855

Companies measured

180

Director 60+

Director 70+

21.1%

Exposure rate

The UK average across all trades is 32.5%; marketing nationally runs at 20.6%.

Measure	Companies
Marketing companies in Wales measured	855
Oldest director aged 60 or over	180
Oldest director aged 70 or over	54

Of the 180 with a director over 60, 10 score 50 or higher on business quality — an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region	60+	Rate
South West	686	27.2%
South East	1,397	25.9%
Northern Ireland	92	23.8%
East of England	730	23.6%
East Midlands	343	22%
West Midlands	510	21.7%
Yorkshire & The Humber	462	20.8%
Scotland	258	20.3%

Other trades in Wales

Trade	60+	Rate
Lettings	2,320	39.2%
Consultancy Services	2,043	40.7%
Retail	1,764	29.8%
Other Leisure	1,400	36.8%
Agriculture	1,194	54.8%
Investment	1,120	32%
Hotel / Accommodation	985	50.5%
Investment / Fund Management	961	39.8%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

See all Marketing succession data or everything in Wales.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in Wales", UK Business Succession Index, 13 August 2026. https://www.exitradar.co.uk/succession/prof-marketing/wales/

Need a cut that is not published here — a different trade grouping, a finer geography, or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,475,770 active UK companies where Companies House records an age bracket for at least one serving director — 93.8% of the 3,706,712 companies on the active register. A company counts as succession-exposed when its oldest serving director is 60 or over — not the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses — see the methodology for why that is far smaller than the number with filed accounts. Data as at 13 August 2026; updated quarterly, next update October 2026. Full methodology.