Marketing succession in South East

Name: Marketing business succession in South East
Creator: ExitRadar
License: https://www.exitradar.co.uk/terms

1,397 of 5,401 marketing companies in South East — 25.9% — have a director aged 60 or over.

That is the 2nd highest of 7 UK regions for this trade.

Companies measured5,401

Director aged 60+1,397

Exposure rate25.9%

Companies House register·Measured base 3,475,770·Data as at 13 August 2026·Full methodology

5,401

Companies measured

1,397

Director 60+

388

Director 70+

25.9%

Exposure rate

The UK average across all trades is 32.5%; marketing nationally runs at 20.6%.

Measure	Companies
Marketing companies in South East measured	5,401
Oldest director aged 60 or over	1,397
Oldest director aged 70 or over	388

Of the 1,397 with a director over 60, 54 score 50 or higher on business quality — an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region	60+	Rate
South West	686	27.2%
Northern Ireland	92	23.8%
East of England	730	23.6%
East Midlands	343	22%
West Midlands	510	21.7%
Wales	180	21.1%
Yorkshire & The Humber	462	20.8%
Scotland	258	20.3%

Other trades in South East

Trade	60+	Rate
Consultancy Services	14,455	41.6%
Lettings	9,873	42.9%
Retail	6,015	26.7%
IT Services / Consultancy	5,392	25.7%
Investment	5,385	33.7%
Other Leisure	5,364	33.2%
Investment / Fund Management	4,380	40.3%
Property Development	4,170	46.3%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

See all Marketing succession data or everything in South East.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in South East", UK Business Succession Index, 13 August 2026. https://www.exitradar.co.uk/succession/prof-marketing/south-east/

Need a cut that is not published here — a different trade grouping, a finer geography, or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,475,770 active UK companies where Companies House records an age bracket for at least one serving director — 93.8% of the 3,706,712 companies on the active register. A company counts as succession-exposed when its oldest serving director is 60 or over — not the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses — see the methodology for why that is far smaller than the number with filed accounts. Data as at 13 August 2026; updated quarterly, next update October 2026. Full methodology.