UK Business Succession Index

Marketing succession in South West

686 of 2,520 marketing companies in South West — 27.2% — have a director aged 60 or over.

That is the 1st highest of 7 UK regions for this trade.

Companies measured2,520
Director aged 60+686
Exposure rate27.2%
Companies House register·Measured base 3,475,770·Data as at 13 August 2026·Full methodology
2,520
Companies measured
686
Director 60+
195
Director 70+
27.2%
Exposure rate

The UK average across all trades is 32.5%; marketing nationally runs at 20.6%.

MeasureCompanies
Marketing companies in South West measured2,520
Oldest director aged 60 or over686
Oldest director aged 70 or over195

Of the 686 with a director over 60, 27 score 50 or higher on business quality — an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region60+Rate
South East1,39725.9%
Northern Ireland9223.8%
East of England73023.6%
East Midlands34322%
West Midlands51021.7%
Wales18021.1%
Yorkshire & The Humber46220.8%
Scotland25820.3%

Other trades in South West

Trade60+Rate
Consultancy Services6,65843%
Lettings6,11444.9%
Retail4,23932%
Other Leisure3,12436%
Agriculture2,77756.9%
Property Development2,71648.2%
Investment2,68537.7%
Investment / Fund Management2,47340%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

See all Marketing succession data or everything in South West.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in South West", UK Business Succession Index, 13 August 2026. https://www.exitradar.co.uk/succession/prof-marketing/south-west/

Need a cut that is not published here — a different trade grouping, a finer geography, or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,475,770 active UK companies where Companies House records an age bracket for at least one serving director — 93.8% of the 3,706,712 companies on the active register. A company counts as succession-exposed when its oldest serving director is 60 or over — not the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses — see the methodology for why that is far smaller than the number with filed accounts. Data as at 13 August 2026; updated quarterly, next update October 2026. Full methodology.