Marketing succession in South West

Name: Marketing business succession in South West
Creator: ExitRadar
License: https://www.exitradar.co.uk/terms

676 of 2,541 marketing companies in South West (26.6%) have a director aged 60 or over.

That is the 1st highest of 7 UK regions for this trade.

Companies measured2,541

Director aged 60+676

Exposure rate26.6%

Companies House register·Measured base 3,631,842·Data as at 11 October 2026·Full methodology

2,541

Companies measured

676

Director 60+

190

Director 70+

26.6%

Exposure rate

The UK average across all trades is 32.4%; marketing nationally runs at 20.3%.

Measure	Companies
Marketing companies in South West measured	2,541
Oldest director aged 60 or over	676
Oldest director aged 70 or over	190

Of the 676 with a director over 60, 27 score 50 or higher on business quality. That figure is an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region	60+	Rate
South East	1,532	25.6%
Northern Ireland	97	23.8%
East of England	886	22.6%
East Midlands	408	22.5%
West Midlands	554	21.6%
Yorkshire & The Humber	456	20.4%
Wales	166	20.2%
Scotland	265	20%

Other trades in South West

Trade	60+	Rate
Consultancy Services	6,563	42.4%
Lettings	6,097	43.7%
Retail	4,219	31.7%
Other Leisure	3,052	35.9%
Agriculture	2,727	56.2%
Property Development	2,682	47.6%
Investment	2,624	37.4%
Investment / Fund Management	2,581	40%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

Next step

This page counts director ages across the whole register. If you are looking to buy rather than to research, our Marketing & Creative pages go further: we score each company on business quality and exit timing, and shortlist the ones worth approaching.

See UK Marketing & Creative →

See all Marketing succession data or everything in South West.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in South West", UK Business Succession Index, 11 October 2026. https://www.exitradar.co.uk/succession/prof-marketing/south-west/

Need a cut that is not published here, such as a different trade grouping, a finer geography or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,631,842 active UK companies where Companies House records an age bracket for at least one serving director (94.0% of the 3,863,328 companies on the active register). A company counts as succession-exposed when its oldest serving director is 60 or over. We do not use the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses; see the methodology for why that is far smaller than the number with filed accounts. Data as at 11 October 2026; updated quarterly, next update January 2027. Full methodology.