Marketing succession in West Midlands

Name: Marketing business succession in West Midlands
Creator: ExitRadar
License: https://www.exitradar.co.uk/terms

510 of 2,352 marketing companies in West Midlands — 21.7% — have a director aged 60 or over.

That is the 4th highest of 7 UK regions for this trade.

Companies measured2,352

Director aged 60+510

Exposure rate21.7%

Companies House register·Measured base 3,475,770·Data as at 13 August 2026·Full methodology

2,352

Companies measured

510

Director 60+

168

Director 70+

21.7%

Exposure rate

The UK average across all trades is 32.5%; marketing nationally runs at 20.6%.

Measure	Companies
Marketing companies in West Midlands measured	2,352
Oldest director aged 60 or over	510
Oldest director aged 70 or over	168

Of the 510 with a director over 60, 14 score 50 or higher on business quality — an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region	60+	Rate
South West	686	27.2%
South East	1,397	25.9%
Northern Ireland	92	23.8%
East of England	730	23.6%
East Midlands	343	22%
Wales	180	21.1%
Yorkshire & The Humber	462	20.8%
Scotland	258	20.3%

Other trades in West Midlands

Trade	60+	Rate
Consultancy Services	5,026	38.2%
Lettings	4,854	33.7%
Retail	3,544	20.8%
Investment	2,985	27.5%
Investment / Fund Management	2,542	37%
Other Leisure	2,403	30.2%
Property Development	1,996	43.3%
Engineering Services	1,859	37.3%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

See all Marketing succession data or everything in West Midlands.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in West Midlands", UK Business Succession Index, 13 August 2026. https://www.exitradar.co.uk/succession/prof-marketing/west-midlands/

Need a cut that is not published here — a different trade grouping, a finer geography, or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,475,770 active UK companies where Companies House records an age bracket for at least one serving director — 93.8% of the 3,706,712 companies on the active register. A company counts as succession-exposed when its oldest serving director is 60 or over — not the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses — see the methodology for why that is far smaller than the number with filed accounts. Data as at 13 August 2026; updated quarterly, next update October 2026. Full methodology.