Marketing succession in Scotland

Name: Marketing business succession in Scotland
Creator: ExitRadar
License: https://www.exitradar.co.uk/terms

258 of 1,273 marketing companies in Scotland — 20.3% — have a director aged 60 or over.

Companies measured1,273

Director aged 60+258

Exposure rate20.3%

Companies House register·Measured base 3,475,770·Data as at 13 August 2026·Full methodology

1,273

Companies measured

258

Director 60+

Director 70+

20.3%

Exposure rate

The UK average across all trades is 32.5%; marketing nationally runs at 20.6%.

Measure	Companies
Marketing companies in Scotland measured	1,273
Oldest director aged 60 or over	258
Oldest director aged 70 or over	72

Of the 258 with a director over 60, 6 score 50 or higher on business quality — an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region	60+	Rate
South West	686	27.2%
South East	1,397	25.9%
Northern Ireland	92	23.8%
East of England	730	23.6%
East Midlands	343	22%
West Midlands	510	21.7%
Wales	180	21.1%
Yorkshire & The Humber	462	20.8%

Other trades in Scotland

Trade	60+	Rate
Lettings	3,930	37.6%
Consultancy Services	3,898	40.8%
Retail	2,680	25.9%
Agriculture	2,266	51.5%
Other Leisure	2,250	32.8%
Investment	2,104	33.7%
Engineering Services	2,065	33.5%
Investment / Fund Management	1,505	40.7%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

See all Marketing succession data or everything in Scotland.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in Scotland", UK Business Succession Index, 13 August 2026. https://www.exitradar.co.uk/succession/prof-marketing/scotland/

Need a cut that is not published here — a different trade grouping, a finer geography, or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,475,770 active UK companies where Companies House records an age bracket for at least one serving director — 93.8% of the 3,706,712 companies on the active register. A company counts as succession-exposed when its oldest serving director is 60 or over — not the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses — see the methodology for why that is far smaller than the number with filed accounts. Data as at 13 August 2026; updated quarterly, next update October 2026. Full methodology.