Marketing succession in North West

Name: Marketing business succession in North West
Creator: ExitRadar
License: https://www.exitradar.co.uk/terms

694 of 3,879 marketing companies in North West (17.9%) have a director aged 60 or over.

That is the 6th highest of 7 UK regions for this trade.

Companies measured3,879

Director aged 60+694

Exposure rate17.9%

Companies House register·Measured base 3,631,842·Data as at 11 October 2026·Full methodology

3,879

Companies measured

694

Director 60+

181

Director 70+

17.9%

Exposure rate

The UK average across all trades is 32.4%; marketing nationally runs at 20.3%.

Measure	Companies
Marketing companies in North West measured	3,879
Oldest director aged 60 or over	694
Oldest director aged 70 or over	181

Of the 694 with a director over 60, 30 score 50 or higher on business quality. That figure is an output of our own scoring model, not a Companies House figure. How we score it.

Marketing in other regions

Region	60+	Rate
South West	676	26.6%
South East	1,532	25.6%
Northern Ireland	97	23.8%
East of England	886	22.6%
East Midlands	408	22.5%
West Midlands	554	21.6%
Yorkshire & The Humber	456	20.4%
Wales	166	20.2%

Other trades in North West

Trade	60+	Rate
Consultancy Services	7,211	34.2%
Lettings	7,190	33.4%
Retail	4,765	20.3%
Investment	3,732	25.6%
Investment / Fund Management	3,512	36%
Other Leisure	3,449	27.7%
Engineering Services	2,931	36%
Property Development	2,398	37.6%

Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.

Next step

This page counts director ages across the whole register. If you are looking to buy rather than to research, our Marketing & Creative pages go further: we score each company on business quality and exit timing, and shortlist the ones worth approaching.

See UK Marketing & Creative →

See all Marketing succession data or everything in North West.

Cite this page

These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.

ExitRadar, "Marketing succession in North West", UK Business Succession Index, 11 October 2026. https://www.exitradar.co.uk/succession/prof-marketing/north-west/

Need a cut that is not published here, such as a different trade grouping, a finer geography or the underlying distribution? Get in touch and we will usually provide it. Methodology.

Method. Figures cover the 3,631,842 active UK companies where Companies House records an age bracket for at least one serving director (94.0% of the 3,863,328 companies on the active register). A company counts as succession-exposed when its oldest serving director is 60 or over. We do not use the board average, which would hide a 70-year-old founder sitting alongside younger co-directors. The business-quality figure covers only the subset our model assesses; see the methodology for why that is far smaller than the number with filed accounts. Data as at 11 October 2026; updated quarterly, next update January 2027. Full methodology.