491 of 2,212 fitness / sports companies in East of England (22.2%) have a director aged 60 or over.
That is the 3rd highest of 4 UK regions for this trade.
The UK average across all trades is 32.4%; fitness / sports nationally runs at 23.6%.
| Measure | Companies |
|---|---|
| Fitness / Sports companies in East of England measured | 2,212 |
| Oldest director aged 60 or over | 491 |
| Oldest director aged 70 or over | 206 |
Of the 491 with a director over 60, 59 score 50 or higher on business quality. That figure is an output of our own scoring model, not a Companies House figure. How we score it.
| Region | 60+ | Rate |
|---|---|---|
| Wales | 259 | 28.5% |
| South West | 496 | 28.3% |
| Yorkshire & The Humber | 379 | 26.4% |
| South East | 843 | 25.8% |
| East Midlands | 330 | 25.6% |
| West Midlands | 388 | 25% |
| North East | 150 | 24.5% |
| Scotland | 323 | 24.5% |
| Trade | 60+ | Rate |
|---|---|---|
| Consultancy Services | 8,390 | 37.2% |
| Lettings | 7,230 | 38.8% |
| Retail | 4,241 | 23.4% |
| Investment | 4,220 | 31.1% |
| Other Leisure | 3,550 | 29.6% |
| Property Development | 3,376 | 45.2% |
| Investment / Fund Management | 3,351 | 37.2% |
| IT Services / Consultancy | 3,100 | 23% |
Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.
This page counts director ages across the whole register. If you are looking to buy rather than to research, our Hospitality & Leisure pages go further: we score each company on business quality and exit timing, and shortlist the ones worth approaching.
See UK Hospitality & Leisure →See all Fitness / Sports succession data or everything in East of England.
These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.
ExitRadar, "Fitness / Sports succession in East of England", UK Business Succession Index, 11 October 2026. https://www.exitradar.co.uk/succession/hosp-fitness/east-of-england/Need a cut that is not published here, such as a different trade grouping, a finer geography or the underlying distribution? Get in touch and we will usually provide it. Methodology.