356 of 1,367 fitness / sports companies in West Midlands — 26% — have a director aged 60 or over.
The UK average across all trades is 32.5%; fitness / sports nationally runs at 23.8%.
| Measure | Companies |
|---|---|
| Fitness / Sports companies in West Midlands measured | 1,367 |
| Oldest director aged 60 or over | 356 |
| Oldest director aged 70 or over | 159 |
Of the 356 with a director over 60, 47 score 50 or higher on business quality — an output of our own scoring model, not a Companies House figure. How we score it.
| Region | 60+ | Rate |
|---|---|---|
| South West | 477 | 28.5% |
| Wales | 245 | 28% |
| Yorkshire & The Humber | 364 | 26.2% |
| East Midlands | 268 | 26% |
| South East | 716 | 25.4% |
| East of England | 429 | 24.7% |
| Scotland | 299 | 24.5% |
| North East | 145 | 24.4% |
| Trade | 60+ | Rate |
|---|---|---|
| Consultancy Services | 5,026 | 38.2% |
| Lettings | 4,854 | 33.7% |
| Retail | 3,544 | 20.8% |
| Investment | 2,985 | 27.5% |
| Investment / Fund Management | 2,542 | 37% |
| Other Leisure | 2,403 | 30.2% |
| Property Development | 1,996 | 43.3% |
| Engineering Services | 1,859 | 37.3% |
Combinations with fewer than 250 measured companies are not listed separately. They are still counted in every total on this page.
This page counts director ages across the whole register. If you are looking to buy rather than to research, our Hospitality & Leisure pages go further: we score each company on business quality and exit timing, and shortlist the ones worth approaching.
See UK Hospitality & Leisure →See all Fitness / Sports succession data or everything in West Midlands.
These figures are free to quote and reproduce, including in commercial work, with attribution to ExitRadar and a link to this page.
ExitRadar, "Fitness / Sports succession in West Midlands", UK Business Succession Index, 13 August 2026. https://www.exitradar.co.uk/succession/hosp-fitness/west-midlands/Need a cut that is not published here — a different trade grouping, a finer geography, or the underlying distribution? Get in touch and we will usually provide it. Methodology.