26,622 Welsh companies are run by a board averaging 60 or over. We cut the Welsh register by postcode area — resolving the border at district level, not by whole postcode area — to show where the succession pressure actually sits.
| Stage | Companies | Survives from stage above | Share of base |
|---|---|---|---|
| Active Welsh companies with a known director age | 99,623 | 100.0% | 100.0% |
| Average director age 60+ | 26,622 | 26.7% | 26.7% |
| Sole director, 60+, assets over £50k | 5,306 | 19.9% | 5.3% |
Most published cuts of "Wales" — including our own UK-wide analysis — assign whole postcode areas to nations. Two of those areas straddle the border, so that map counts every Shropshire town in the SY area as Welsh while counting Flintshire as English. Net effect: 16,068 companies on the wrong side, and a Welsh register inflated by 7%.
This page resolves the border at postcode district level instead, which is why its totals sit below the Wales row of our UK-wide article. Both are correct for what they measure; only one of them is Wales. The methodology section lists exactly which districts moved.
There is no official figure to fall back on. Companies House does not treat Wales as a jurisdiction — its releases report "England and Wales" as one unit — so no published count of Welsh companies exists, and no Welsh dissolution or insolvency figure either. A postcode-level cut is not a refinement of an official Welsh number. It is the only way to produce one.
We analysed 106,738 active companies registered at a Welsh postcode, using public data from Companies House.
56.1% of Welsh companies have an average director age of 50 or above — 55,923 companies. 26.7% have an average director age of 60 or above, and 6.9% are at 70 or above.
That 60+ share is above the UK average of 24.0% — more than 1 in 4 Welsh companies are run by a board whose average age is at or past the conventional retirement point.
| Age band | Share | Cumulative |
|---|---|---|
| Under 50 | 43.9% | 100.0% |
| 50 to 59 | 29.4% | 56.1% |
| 60 to 69 | 19.8% | 26.7% |
| 70 and over | 6.9% | 6.9% |
The single-director company is the structural vulnerability underneath those demographics. 55,541 Welsh companies — 55.8% — have just one director. No co-directors. No named successors. No internal succession infrastructure of any kind.
This is not a behavioural failure, and it is not particular to Wales — the UK-wide figure is 60.4%. It is structural. A company with one director is constitutionally incapable of an internal succession, because there is nobody else in the business with legal authority.
9,265 Welsh companies have a single director with 15 or more years of continuous tenure — one individual running the business alone for over a decade with no visible transition planning.
Filtering to the most acute cohort — sole directors aged 60 or above, total assets above £50,000, and no internal successor — leaves 5,306 Welsh companies, holding £3.6 billion in aggregate assets.
These are not marginal businesses. They are established, asset-backed companies with a single point of failure: one person, approaching or past retirement age, with no plan and no successor. Within that group, 3,737 companies have a sole director in their 70s, collectively holding £1.1 billion in assets. For those, succession is not a five-year conversation.
A further 5,192 Welsh companies sit in the compound case: a single director, aged 60 or over, with 15 or more years at the helm. That is the classic founder-operator profile, where one individual holds all the relationships, the institutional knowledge and the operational authority.
For the national picture behind these patterns, see our UK SME Succession Crisis analysis.
| Sector | Postcode area | Companies | Directors 60+ |
|---|---|---|---|
| Manufacturing | Cardiff & South East Wales | 1,648 | 29.6% |
| Manufacturing | Swansea & South West Wales | 1,295 | 32.7% |
| Manufacturing | North Wales | 896 | 31.6% |
| Manufacturing | Newport & Gwent | 855 | 32.0% |
| Manufacturing | Flintshire & Deeside | 263 | 33.5% |
| Manufacturing | Montgomeryshire & Ceredigion | 250 | 28.2% |
| Manufacturing | Brecon & Radnor | 113 | 35.8% |
| Construction & Trades | Cardiff & South East Wales | 4,290 | 21.3% |
| Construction & Trades | Swansea & South West Wales | 3,203 | 23.3% |
| Construction & Trades | North Wales | 2,334 | 24.3% |
| Construction & Trades | Newport & Gwent | 2,082 | 21.1% |
| Construction & Trades | Flintshire & Deeside | 565 | 27.7% |
| Construction & Trades | Montgomeryshire & Ceredigion | 433 | 24.1% |
| Construction & Trades | Brecon & Radnor | 216 | 31.3% |
| Healthcare | Cardiff & South East Wales | 2,374 | 19.4% |
| Healthcare | Swansea & South West Wales | 1,177 | 22.8% |
| Healthcare | North Wales | 839 | 26.7% |
| Healthcare | Newport & Gwent | 828 | 19.7% |
| Healthcare | Flintshire & Deeside | 137 | 21.4% |
| Healthcare | Montgomeryshire & Ceredigion | 119 | 27.3% |
| Healthcare | Brecon & Radnor | 63 | 21.7% |
| Professional Services | Cardiff & South East Wales | 5,335 | 28.7% |
| Professional Services | Swansea & South West Wales | 2,809 | 34.0% |
| Professional Services | North Wales | 2,086 | 34.2% |
| Professional Services | Newport & Gwent | 2,112 | 33.7% |
| Professional Services | Flintshire & Deeside | 586 | 31.7% |
| Professional Services | Montgomeryshire & Ceredigion | 380 | 33.8% |
| Professional Services | Brecon & Radnor | 220 | 43.9% |
| Facility & Field Services | Cardiff & South East Wales | 955 | 20.9% |
| Facility & Field Services | Swansea & South West Wales | 650 | 20.3% |
| Facility & Field Services | North Wales | 434 | 22.1% |
| Facility & Field Services | Newport & Gwent | 395 | 22.1% |
| Facility & Field Services | Flintshire & Deeside | 106 | 16.5% |
| Facility & Field Services | Montgomeryshire & Ceredigion | 108 | 25.0% |
| Facility & Field Services | Brecon & Radnor | 32 | 30.0% |
| IT & Tech Services | Cardiff & South East Wales | 1,027 | 15.1% |
| IT & Tech Services | Swansea & South West Wales | 479 | 21.0% |
| IT & Tech Services | North Wales | 379 | 28.5% |
| IT & Tech Services | Newport & Gwent | 417 | 18.0% |
| IT & Tech Services | Flintshire & Deeside | 110 | 25.0% |
| IT & Tech Services | Montgomeryshire & Ceredigion | 71 | 29.9% |
| IT & Tech Services | Brecon & Radnor | 37 | 52.9% |
| Technology | Cardiff & South East Wales | 831 | 18.7% |
| Technology | Swansea & South West Wales | 377 | 22.8% |
| Technology | North Wales | 269 | 23.7% |
| Technology | Newport & Gwent | 300 | 20.6% |
| Technology | Flintshire & Deeside | 87 | 34.5% |
| Technology | Montgomeryshire & Ceredigion | 48 | 27.3% |
| Technology | Brecon & Radnor | 27 | 30.8% |
| Automotive | Cardiff & South East Wales | 834 | 20.4% |
| Automotive | Swansea & South West Wales | 636 | 27.3% |
| Automotive | North Wales | 422 | 30.2% |
| Automotive | Newport & Gwent | 466 | 19.7% |
| Automotive | Flintshire & Deeside | 114 | 16.5% |
| Automotive | Montgomeryshire & Ceredigion | 74 | 30.4% |
| Automotive | Brecon & Radnor | 41 | 27.5% |
| Logistics & Fleet Services | Cardiff & South East Wales | 668 | 20.3% |
| Logistics & Fleet Services | Swansea & South West Wales | 530 | 28.0% |
| Logistics & Fleet Services | North Wales | 390 | 29.9% |
| Logistics & Fleet Services | Newport & Gwent | 410 | 22.8% |
| Logistics & Fleet Services | Flintshire & Deeside | 138 | 18.5% |
| Logistics & Fleet Services | Montgomeryshire & Ceredigion | 68 | 35.5% |
| Logistics & Fleet Services | Brecon & Radnor | 41 | 28.2% |
| Wholesale & Distribution | Cardiff & South East Wales | 639 | 26.3% |
| Wholesale & Distribution | Swansea & South West Wales | 375 | 34.5% |
| Wholesale & Distribution | North Wales | 256 | 37.2% |
| Wholesale & Distribution | Newport & Gwent | 266 | 27.6% |
| Wholesale & Distribution | Flintshire & Deeside | 71 | 42.0% |
| Wholesale & Distribution | Montgomeryshire & Ceredigion | 59 | 46.6% |
| Wholesale & Distribution | Brecon & Radnor | 33 | 36.7% |
| Financial Services | Cardiff & South East Wales | 1,467 | 21.4% |
| Financial Services | Swansea & South West Wales | 701 | 24.8% |
| Financial Services | North Wales | 450 | 25.6% |
| Financial Services | Newport & Gwent | 539 | 25.8% |
| Financial Services | Flintshire & Deeside | 122 | 25.5% |
| Financial Services | Montgomeryshire & Ceredigion | 94 | 33.7% |
| Financial Services | Brecon & Radnor | 40 | 33.3% |
| Education & Training | Cardiff & South East Wales | 940 | 19.6% |
| Education & Training | Swansea & South West Wales | 565 | 26.8% |
| Education & Training | North Wales | 436 | 28.9% |
| Education & Training | Newport & Gwent | 344 | 25.9% |
| Education & Training | Flintshire & Deeside | 76 | 34.8% |
| Education & Training | Montgomeryshire & Ceredigion | 66 | 35.0% |
| Education & Training | Brecon & Radnor | 40 | 24.3% |
| Hospitality & Leisure | Cardiff & South East Wales | 4,550 | 18.5% |
| Hospitality & Leisure | Swansea & South West Wales | 3,477 | 25.3% |
| Hospitality & Leisure | North Wales | 2,845 | 25.9% |
| Hospitality & Leisure | Newport & Gwent | 1,935 | 20.5% |
| Hospitality & Leisure | Flintshire & Deeside | 497 | 18.1% |
| Hospitality & Leisure | Montgomeryshire & Ceredigion | 522 | 28.3% |
| Hospitality & Leisure | Brecon & Radnor | 312 | 30.5% |
| Retail | Cardiff & South East Wales | 2,145 | 16.7% |
| Retail | Swansea & South West Wales | 1,401 | 25.3% |
| Retail | North Wales | 1,007 | 24.8% |
| Retail | Newport & Gwent | 938 | 20.2% |
| Retail | Flintshire & Deeside | 219 | 17.6% |
| Retail | Montgomeryshire & Ceredigion | 224 | 28.3% |
| Retail | Brecon & Radnor | 84 | 35.0% |
The figures above count companies on the Companies House register. Economic Intelligence Wales — a Development Bank of Wales partnership, with the analysis carried out by the Welsh Economy Research Unit at Cardiff Business School — comes at the same question from the business population, and its July 2026 report sets two findings beside each other that are uncomfortable together.
The first is scale. Economic Intelligence Wales reports 194,200 private-sector businesses headquartered in Wales at the start of 2025, of which 184,135 — 94.8% — employ nine people or fewer. It estimates that around 77%, or roughly 150,000 Welsh businesses, have no succession plan at all.
That estimate deserves its provenance attached. Economic Intelligence Wales derives it from a Wavehill survey of 307 Welsh SMEs published in 2017, which found 16% had considered succession planning for the longer term and a further 7% expected a transfer or closure within three years. The survey covered firms employing between 5 and 50 people; the population it is projected onto is 94.8% micro. The direction is almost certainly right, and the precision is softer than a round number makes it look.
The second finding is the market those owners would have to sell into. On Moody's FAME data for the year to April 2026, Economic Intelligence Wales finds Wales below the UK on nearly every measure of ownership change: 6.81% of Welsh companies saw a first-level shareholder change above 50%, against 8.04% across the UK, and 3.44% changed ultimate owner against 4.26%. Its own reading is that Wales shows lower ownership dynamism than the UK as a whole.
Wales is also more family-held and more rural. The Longitudinal Small Business Survey for 2024 puts 75% of Welsh SME employers in family ownership against 73% UK-wide, and 48% of Welsh businesses in rural areas against 32% across the UK.
Those two findings compound rather than cancel. A larger share of owners with no plan, in a market where fewer businesses change hands than almost anywhere else in the UK: the backlog is bigger and the way out of it is narrower, at the same time.
Economic Intelligence Wales's roughly 150,000 businesses without a plan is the right order of magnitude for a policy question. It is useless for an approach, because it names nobody. That is the gap this page exists to close.
Of the 106,738 active companies registered at a Welsh postcode, 5,306 are run by a sole director aged 60 or over, hold more than £50,000 of assets, and have no internal successor. 5,192 of those also carry fifteen or more years of tenure — one person, one board seat, and a decade and a half of institutional memory with nowhere to go. 408 clear our PURSUE bar, where a strong business meets strong exit signals.
Economic Intelligence Wales tells you how many. The register tells you which.
Welsh owners have the same five exit routes as owners anywhere in the UK. Four of the five figures below are UK-wide industry, survey and HMRC statistics rather than Welsh cuts: broker completion rates, capital gains treatment and family-transfer survival are not devolved, and none of them is published by nation. The closure figure is Welsh — ONS Business Demography counts business deaths by country, where Companies House does not publish dissolutions by country at all.
The default assumption, and the route most owners name first. A buyer in the same or adjacent sector acquires the business, usually through a broker. It works poorly for small SMEs: slow processes, high information asymmetry, and a buyer pool that thins sharply below £1m turnover.
Theoretically attractive and widely contemplated, but it requires two things many small businesses lack: a management team capable of running the business without the founder, and access to acquisition finance. In an owner-run company the management often IS the owner.
Grew rapidly after the Finance Act 2014 introduced a full CGT exemption on qualifying sales. The appeal narrowed in November 2025 when that exemption was halved, and EOTs suit businesses with an established team and strong cash flow rather than a single-director company.
Emotionally the default expectation and statistically the exception. Only around 35% of UK small firms have a formal exit or succession strategy at all, and inter-generational transfer has a poor completion record even among those that do.
Not a decision so much as what happens when the other four do not. The owner retires, falls ill, or runs out of energy; employees find other jobs and customers move on. For an asset-backed company with an ageing sole director, this is the modal outcome.
None of the five works well for the majority of small SMEs, which is the finding this whole analysis rests on. We cover the mechanics in more detail in the UK-wide study.
Of those five, employee ownership is the only one where devolved policy has visibly moved the market. The Welsh Government set a target of doubling the number of employee-owned businesses in Wales to 74 by 2026, with support delivered through Cwmpas and Social Business Wales. The target was passed ahead of schedule — the count reached 100 in November 2025.
Set against 106,738 active Welsh companies that is a very small number, and employee ownership is not a mass-market answer to the succession gap. But it is the only route with a publicly funded delivery body actively looking for owners who want out, and it suits precisely the profile this analysis keeps surfacing: an established business with a capable team and steady cash flow, whose owner has no successor. For an owner in that position it is worth a conversation the tax tables alone would not prompt.
Intent is surveyed often; completion almost never. Economic Intelligence Wales notes there is little robust UK data on the breakdown of completed exits by route — which makes the Development Bank of Wales' own funding book one of the few places that question has a real answer.
Between 2017 and May 2026 the Development Bank of Wales financed succession in 360 Welsh companies, across 372 investments worth £175.05m. Trade sales accounted for 48% of those investments by number and 52% by value. Management buyouts were 37% by number and 36% by value, management buy-ins 13%, and employee buyouts 2%.
Two things follow. In the Development Bank of Wales book, trade sales and management buyouts together are 85% of completed successions by number — whatever owners say they are weighing, those are the two routes that actually close. And employee ownership, for all the policy behind it, is one deal in fifty here: worth pursuing where it fits, and not a plan for the other forty-nine.
This is a financed sample rather than the whole Welsh market. A succession needing no external funding never enters it, and the bank's own lending criteria shape which ones do. It is still one of the few completed-deal datasets that exists for Wales at all.
When we score companies for exit readiness — combining director age, tenure, filing patterns, investment behaviour, dividend activity and board structure — and keep only those that are also genuinely good businesses, 408 Welsh companies come out PURSUE-grade. That is 3.7% of the UK PURSUE population. For the full methodology, see How We Identify Exit-Ready UK Businesses.
| Sector | PURSUE-grade | Sector total | Per 10,000 |
|---|---|---|---|
| Construction & Trades | 71 | 13,123 | 54.1 |
| Manufacturing | 52 | 5,320 | 97.7 |
| Hospitality & Leisure | 50 | 14,138 | 35.4 |
| Professional Services | 41 | 13,528 | 30.3 |
| Healthcare | 30 | 5,537 | 54.2 |
| These five sectors account for 244 of the 408 PURSUE-grade companies in Wales. | |||
Construction & Trades leads the Welsh pipeline with 71 PURSUE-grade companies, followed by Manufacturing with 52 and Hospitality & Leisure with 50. Note that raw count and concentration rank the sectors differently — the largest population is not the densest pipeline, which matters if you are choosing where to spend sourcing effort rather than simply where the most companies are.
| Sector | Companies |
|---|---|
| Construction & Trades | 290 |
| Professional Services | 238 |
| Manufacturing | 139 |
| Hospitality & Leisure | 136 |
| Retail | 85 |
| Healthcare | 71 |
| 959 companies across the six sectors shown. | |
A broader "ideal target" count — companies with a single director aged 60–70, tenure of 15 or more years, and assets above £50,000 — captures the pre-market vendors a searcher might approach before they list. It is a separate cut of the register, not a narrowing of the PURSUE figure above: it carries no score and no quality gate, and it is larger than PURSUE in every sector.
| Area | PURSUE-grade | Companies in area | Per 10,000 | Postcode districts |
|---|---|---|---|---|
| Cardiff & South East Wales | 112 | 38,751 | 28.9 | CF |
| Swansea & South West Wales | 118 | 24,737 | 47.7 | SA |
| North Wales | 64 | 17,764 | 36.0 | LL |
| Newport & Gwent | 66 | 15,979 | 41.3 | NP |
| Flintshire & Deeside | 20 | 4,136 | 48.4 | CH5–CH8 |
| Montgomeryshire & Ceredigion | 22 | 3,477 | 63.3 | SY15–SY25 |
| Brecon & Radnor | 6 | 1,894 | 31.7 | LD |
PURSUE-grade companies are not spread evenly across Wales, and the ranking is not simply a ranking by size. Swansea & South West Wales produces the largest count, with 118 PURSUE-grade companies — and it is not the largest business population: Cardiff & South East Wales carries 38,751 companies against 24,737, and produces fewer PURSUE-grade targets. Concentration puts a different area top again: measured per 10,000 companies in the area, Montgomeryshire & Ceredigion leads at 63.3, against 47.7 for Swansea & South West Wales.
That gap is the practically useful part. A searcher working a less-contested area often finds materially less competition per viable target than in the population centres. It also tracks the ownership demographics: Brecon & Radnor (37.4%), Montgomeryshire & Ceredigion (31.2%), North Wales (29.7%) carry the oldest ownership, against Cardiff & South East Wales at 23.7%.
These businesses are not listed on any marketplace. Most of their owners have not consciously decided to sell. But the data shows they match the profile of a company approaching a natural exit window: the owner is ageing, investment has slowed, filing engagement is declining, and no successor is in place.
Economic Intelligence Wales interviewed eleven Welsh SME owners and four stakeholders in early 2026, across manufacturing, legal services, digital and creative, food production and business services. Eleven interviews is a set of themes rather than a statistic, and the report treats them that way — but they line up closely with what the register shows.
Succession was rarely considered seriously until the owner reached their mid-fifties. Preparing a business properly was put at a minimum of two years. The most common cause of delay was not commercial but personal: owners identified with the business closely enough that planning to leave it felt like planning to stop being themselves.
Two of the findings bear directly on the cohort this page counts. Centralised leadership and flat structures narrow the options available — which is the sole-director signal, described from the inside. And intended family successions change unexpectedly, often late: an assumed handover to a son or daughter is not a plan, and nothing in the register distinguishes the two.
The report's own conclusion is that advisory support in Wales is fragmented, and that accountants are the trusted adviser by default. Its headline recommendation is that Wales needs a single accessible succession support service, because none currently exists.
Tax policy is compounding the demographic pressure, and it applies identically in Wales — capital gains tax is not devolved.
Business Asset Disposal Relief (BADR) provides a reduced CGT rate on qualifying business disposals, up to a lifetime limit of £1 million. The rate has risen sharply: 10% before April 2025, 14% for the 2025/26 tax year, and 18% from 6 April 2026. For the full impact analysis, see our BADR Rate Rise breakdown.
| Period | BADR rate | Tax on £1m gain |
|---|---|---|
| Before April 2025 | 10% | £100,000 |
| 2025/26 | 14% | £140,000 |
| From 6 April 2026 | 18% | £180,000 |
| A £80,000 swing between the old rate and the incoming one. | ||
For an owner selling £1 million of qualifying gains, the difference between the old 10% rate and the incoming 18% rate is £80,000 in additional tax on the same sale. Inheritance tax changes add further pressure: from April 2026, Business Property Relief and Agricultural Property Relief are capped, so owners who intended to pass a business on through their estate face a materially worse outcome than a year ago.
The combined effect — rising CGT on disposal, reduced relief on retention — narrows the window for tax-efficient exits from both directions.
The succession pressure visible today is the leading edge of a larger wave. The 50–60 bracket contains 29,301 Welsh companies whose directors will age into the 60+ cohort over the next decade, with a further 26,409 in the 40–50 bracket behind them.
Not all of the 26,622 companies already at 60+ will exit within five years. But a significant proportion will, and the ones with the clearest signals — sole directors in their 70s, established businesses, no internal successor — are transitioning now, whether or not anyone has planned for it. The question is whether that happens through an orderly transfer that preserves jobs and value, or through a quiet closure that destroys both.
For search fund operators, ETA practitioners and strategic acquirers, Wales is a smaller pipeline than the UK-wide numbers imply once the border is drawn properly — but it is also a less contested one. The 408 PURSUE-grade companies here are identified through data rather than deal flow, and most are not listed with a broker or on any marketplace.
We mapped the wider picture in the UK ETA Ecosystem, and the same analysis for Scotland is published alongside this one. Browse exit-ready companies by sector at exitradar.co.uk/sectors.
Geography. Companies are assigned to Wales by postcode district, not by postcode area. Every district in the CF, LD, LL, NP and SA areas is Welsh and is included in full. The two straddling areas are resolved explicitly: CH5–CH8 (Deeside, Flint, Mold, Buckley, Holywell — Flintshire) are included, and SY1–SY14 (Shrewsbury, Ludlow, Oswestry, Whitchurch, Malpas — Shropshire and Cheshire) are excluded. Each district assignment was verified against the dominant registered-office locality actually present in that district, not inferred from the area name.
This produces a Welsh register 106,738 companies strong, against 114,518 on the whole-area basis our UK-wide article uses. Both figures are correct for what they measure and should not be reconciled: the larger one counts Shropshire as Welsh.
The 7 reporting areas on this page are postcode areas, restricted to districts where an area straddles the border. The exhibit above states each area's constituent postcode districts in its own column, so an area covering only part of a postcode area is never presented as a claim on the whole of it.
ExitRadar's database covers 3.7 million active UK companies, derived from Companies House bulk data products published under the Open Government Licence v3.0. Director ages are based on month and year of birth as filed. Financial figures are drawn from the most recently filed accounts. Sector classification is model-derived, so a reclassification can move companies between cells without anything changing in the world — the classifier version is published on every sector-cut exhibit above.
Companies House official statistics provide register-level data on dissolutions and insolvency proceedings. Published research includes industry data on broker completion rates and Federation of Small Businesses survey data on exit planning.
Nation-specific sources. Employee-ownership figures for Wales are from the Welsh Government / Business Wales announcement of 12 November 2025, with delivery through Cwmpas and Social Business Wales. Companies House does not publish a Wales-only register or dissolution count: its statistical releases treat England and Wales as one jurisdiction throughout.
Economic Intelligence Wales (Development Bank of Wales; analysis by the Welsh Economy Research Unit, Cardiff Business School), SME Business Ownership Succession Planning, July 2026 — business population, the succession-gap estimate and its Wavehill (2017) basis, the Moody's FAME ownership table, the bank's funding book, and the owner interviews. That report cites ExitRadar's research at two points; nothing here is sourced back to those citations.
Closure figures are ONS Business Demography 2024, counting VAT/PAYE-registered enterprises that ceased trading. That is a different universe from Companies House dissolutions and does not reconcile with the UK-wide figure in our UK analysis.
Enterprise value — which includes earnings multiples and goodwill — would be significantly higher than the balance sheet figures cited here. Net asset figures from filed accounts represent a floor, not a ceiling, on business value.
This article is updated as new data becomes available. Figures last refreshed August 2026.
About ExitRadar: ExitRadar analyses public UK company data to identify businesses showing succession and exit signals 2–5 years before they reach brokers. Browse exit-ready companies by sector at exitradar.co.uk/sectors, or see what a full intelligence brief includes with our permanently free sample report.